bp high an argent service

Overall, the composition of the personas and percentage of families characterized by each persona has changed little. Slightly fewer than one-third of families fell into the “Determineds” persona; roughly one-quarter fell into each of the “Procrastinators” and “American Dreamers” personas. The least common persona type was “Reluctant Borrowers,” which described fewer than one-in-five families (16%). While overall the personas were relatively stable, there are some distinct differences between parents and students within personas. Procrastinators Procrastinators are highly sensitive to financial issues and have lower expectations regarding attendance. Only one in 10 Procrastinators (11%) agreed that college is expected in their family. Perhaps caused in part by a lack of expectation, only 14 percent have created a plan to pay for all years of college and just 17 percent have created a contingency plan to pay for college in case of unexpected events (compared to 40% and 41% respectively, overall). Additionally, Procrastinators were significantly more likely to consider not attending because of cost (44% vs. 27% overall). Given this concern over cost, coupled with less attention to planning, it is not surprising that 16 percent of Procrastinators attended college part time (vs. 11% overall). The Procrastinator persona tended to be slightly more common among students – 30 percent of students were classified as Procrastinators, compared to 24 percent of parents. Among student Procrastinators, college as an expectation was quite low (just 15%, compared to 60% among students overall). Procrastinator students were also far more likely to report they considered not attending because of cost (59% vs. 38% among all students, and 15% among all parents). Despite this, these students were more willing to stretch financially (80%) as well as borrow (74%) than Procrastinator parents. Across these areas, Procrastinator parents showed a significant disconnect with student attitudes. Among Procrastinator parents, only 6 percent agreed that college is expected in their family and just 25 percent would send their child to college for the intellectual and social experience. And in terms of finances, 62 percent would rather borrow than not have their child attend college (vs. 77% of parents overall), and just 61 percent are willing to stretch themselves financially (vs. 86% of parents overall). American Dreamers American Dreamers, as the title suggests, are one of the most optimistic and aspirational personas relative to the college experience. These individuals were unanimous (100% agreement) in their belief that college is an investment in the future, and close to nine in 10 (87%) agreed that college is part of the American Dream. In line with the aspirational orientation of this group, seven in 10 (68%) agreed the student would attend college for the social and intellectual experience, regardless whether it resulted in a higher salary (compared to 58% who agreed among all respondents). Given the exceptionally high value placed on a college education, American Dreamer families are willing to do whatever it takes to facilitate their student capitalizing on this opportunity. Virtually all (95%) indicated they were willing to stretch financially to enable the student to attend college, nearly as many (89%) would rather borrow than the student not attend college, and only 19 percent agreed they considered the student not attend because of the cost (vs. 27% overall). The American Dreamer persona was slightly more prevalent among students – 30 percent of students fell under this persona, compared to only 23 percent of parents. In some ways, student American Dreamers are both more aspirational and more realistic about acknowledging the challenges of college. Three-quarters of students classified as American Dreamers would go to college for the social and intellectual experience (76%), while only 57 percent of parents endorsed this position. On the other hand, roughly one-quarter of students reported they considered not attending college due to the cost (23%), compared to only 12 percent of American Dreamer parents.